Empowering Businesses with Strategic Financial Insights

We deliver exceptional financial advisory services that transform how mid-sized businesses manage their finances, enabling informed decisions, optimized operations, and unlocked growth opportunities.

Trusted Partners

Based in Pune, we specialise in financial advisory services for mid-sized businesses across India

Trusted Partners

  • Mid-market business specialists
  • Pune-based, Pan-India reach
  • Long-term client relationships
  • Bespoke financial solutions

Strategic Thinkers

We combine deep financial expertise with practical business acumen to drive measurable results

Strategic Thinkers

  • Deep financial expertise
  • Practical business acumen
  • Data-driven insights
  • Actionable roadmaps

Results-Driven

Our focus is on delivering tangible cost savings, efficiency improvements, and strategic clarity

Results-Driven

  • Tangible cost savings
  • Efficiency improvements
  • Strategic clarity & focus
  • Measurable ROI
0+ Years in Business
0+ Clients Served
0% Client Retention
0% Growth Trajectory
What We Do

Our Services

End-to-end financial advisory that transforms how mid-sized businesses grow

Our Vision

"To be the trusted financial partner of choice for mid-sized businesses across India, empowering them with world-class financial insights and strategic guidance to achieve sustainable growth and profitability."

Our Mission

To deliver exceptional financial advisory services that transform how mid-sized businesses manage their finances, enabling informed decisions, optimized operations, and unlocked growth.

ExcellencePartnershipInnovationImpact

Values that define every engagement

We make it count

Integrity

Transparent dealings & ethical standards

Confidentiality

Protecting sensitive financial data

Excellence

World-class advisory with precision

Accountability

Measurable results for every client

Client-Centric

Your goals drive our strategy

Continuous
Learning

Latest financial practices & tools

Value Proposition & Service Portfolio

Revenue Trend Variance KPI Overview 92% ₹4.2 18%

Financial Planning & Analysis

Monthly and quarterly reporting, variance analysis, and performance tracking with clear financial visibility. We build custom dashboards and financial models that drive informed decision-making.

P&L & Cash Flow
Revenue, cost & margin tracking across all business lines
Budget vs Actual
Identify variances early and course-correct in real time
KPI Dashboards
Custom visual dashboards for leadership decision-making
Financial Modeling
Scenario-based models for strategic planning & fundraising
Cash Flow Cycle ₹4.2 Cr Flow Receivables₹1.8 Cr Payables₹1.2 Cr Inventory₹0.9 Cr DSO42 Days

Working Capital Management

Optimising cash flow, receivables, payables, and inventory to improve liquidity and operational efficiency. We identify bottlenecks and implement strategies for healthier cash cycles.

DSO Reduction
Accelerate receivables to improve cash conversion cycles
Payables Optimisation
Strategic payment scheduling to maximise working capital
Inventory Turnover
Reduce carrying costs while maintaining supply readiness
Cash Forecasting
13-week rolling forecasts for proactive liquidity planning
CFO Command Centre Board ReportingReady Investor DeckUpdated Strategy Growth24% Compliance

Virtual CFO Services

Access experienced CFO-level expertise without full-time salary costs. Strategic financial leadership on demand for board advisory, investor relations, and growth planning.

Strategic Leadership
CFO-level guidance for growth, M&A and capital decisions
Board Advisory
Board-ready reporting and strategic presentation support
Flexible Engagement
Part-time or full-time CFO support tailored to your needs
Investor Relations
Financial storytelling and investor communication support
Strategic Roadmap Target Q1 Plan₹12Cr Q2 Plan₹15Cr FY Goal₹52Cr

Strategic Planning & Forecasting

Annual and quarterly planning cycles, budgeting, forecasting, and scenario analysis aligned with your business goals. We turn data into actionable strategic roadmaps.

Budgeting Process
Zero-based and driver-based budgeting methodologies
Rolling Forecasts
Continuous quarterly re-forecasting for agile planning
Scenario Planning
Best, worst & base case models for risk preparedness
Long-term Roadmaps
3-5 year strategic financial plans aligned with vision
Margin Analysis 38% Net Margin Revenue₹18.4 Cr Gross Profit₹9.2 Cr EBITDA₹7.0 Cr ▲ 12% vs Last Year

Project & Sales Profitability

Detailed analysis of project economics, margins, and resource allocation to maximise returns on investment. Understand which projects and products drive your bottom line.

Project Cost Tracking
Real-time project-level cost monitoring & alerts
Margin Analysis
Product & service level margin deep-dives
Sales Mix
Optimise revenue mix for maximum profitability
Pricing Optimisation
Data-driven pricing strategies for competitive edge
Process Automation Manual Automated 78% Automated Month-end Close5 Daysfrom 15 Error Reduction94%accuracy

Accounting & Process Streamlining

Process improvements, system enhancements, and standardisation to reduce errors and save time. We automate manual workflows and establish robust SOPs.

Chart of Accounts
Structured COA design for accurate financial reporting
System Automation
ERP integrations & automated workflows to save time
Month-end Close
Streamlined close process from 15 days to under 5
SOP Documentation
Standardised procedures for consistency & compliance

Why Roots India stands out

The Challenge

Mid-sized companies often lack dedicated financial expertise but need sophisticated FP&A. Full-time CFOs are expensive, and internal teams may not have specialised skills.

Our Solution

Virtual CFO services and outsourced FP&A deliver expert financial management at a fraction of full-time costs with proven methodologies.

Tailored Solutions
Bespoke financial strategies aligned with your unique business model
Cost-Efficient Expertise
Senior-level CFO capabilities at a fraction of full-time hire cost
Proven Impact
Strong track record of measurable cost reductions and profitability
Dedicated Partnership
We integrate seamlessly with your team for long-term growth
Modern FP&A Solutions
Powerful Data Analytics
Secure Collaboration

How we work with you

A proven four-step methodology that transforms financial complexity into strategic clarity

Discovery & Assessment

Deep-dive into your business model, financial health, operational challenges, and strategic objectives to build a clear picture.

Financial AuditGap AnalysisStakeholder Interviews

Strategy & Planning

Craft tailored financial strategies with detailed action plans, KPI frameworks, and clear performance metrics aligned to your goals.

Custom RoadmapKPI DesignBudget Framework

Implementation & Support

Work shoulder-to-shoulder with your team — deploying systems, building dashboards, training staff, and establishing processes.

Hands-on ExecutionTeam TrainingSystem Setup

Monitoring & Optimization

Continuous KPI tracking, variance analysis, and strategy refinement to ensure sustained financial health and growth momentum.

KPI TrackingMonthly ReviewsStrategy Refinement

Our team of financial experts

Over 4+ decade of combined experience in finance, accounting, and business advisory

AR

Ajit Rathod

Principal Advisor

Expertise in FP&A and Financial Advisory

SK

Sandesh Kole

Principal Advisor

Expertise in Working Capital Management & Strategic Planning

VJ

Vaibhav Joshi

Principal Advisor

Expertise in FP&A, Data Analytics, Process Improvements

Cross-Sector Insight

Manufacturing, technology, retail, and professional services

Certified Professionals

CA, IIM, and ACCA certified, upholding the highest standards

Decades of Experience

Collectively 4+ decades in finance, accounting, and advisory

Accelerating financial performance across diverse sectors

Our tailored financial strategies have delivered measurable results for businesses

25%
Working Capital Improvement
15%
Operational Cost Reduction
10%
Profitability Enhancement

Manufacturing Firm

Optimized inventory, receivables, and payables management, leading to significant cash flow enhancement.

Tech Startup

Strategic budgeting and vendor contract review, identifying key savings without compromising growth.

Services Firm

In-depth project and sales mix analysis, refining offerings and pricing for improved profitability.

Flexible models for your needs

Ready to Transform Your Financial Management?

Partner with Roots India Financial Advisory for expert insights and tailored solutions that drive success.

LocationPune, India

Schedule a Free Consultation